Students

Open the assignment knowing where to start.

Nudge takes the framework from your slides to the problem in front of you.
It asks what you recall, what you're assuming and what you're trading off, one step at a time. You write the recommendation, and you can defend it.

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WHAT CHANGES

From static slides to guided reasoning

Your instructor turns a case study brief into a Nudge that takes you through the analysis one decision at a time.

the storyboardbefore · after

Before: Static assignment

case-study-brief.pdf

1 / 3

Market Entry Case: TechCorp → Brazil

Wholly-owned subsidiary

Joint venture

Licensing agreement

“Recommend an entry mode and justify your choice.”

Static content. No structure. No guidance.

After: Structured in SLAN

Market Entry Decision

Approved

Evaluate entry modes using control–commitment tradeoffs

Inputs: Market, risk profileOutput: RecommendationType: Tradeoff analysis

Multi Stage: Market Entry

From your assumptions to a recommendation you can defend

ENTRYRecall theory

Assumptions

Tradeoffs

Recommend

Nudge: Market Entry Live

What assumption are you making about TechCorp's risk appetite?

They're risk-averse. They prefer partnerships.

Type your answer...

Interactive. Guided. Actionable.

OUTCOMES

What changes when you use Nudge

Three changes you'll notice once you work an assignment through with Nudge.

A place to start

You open the assignment and Nudge asks for the first decision your course framework needs.

Walks you through the reasoning: using the steps from your course materials
Asks you to state your assumptions: so you can test them before you build on them
Finish with a position you can defend: and the reasoning behind it

Practice on real problems

You build judgment by using the framework on a problem, so Nudge hands you one to work through.

Puts you in a scenario: and asks you to reason through it
Makes you name what you're trading off: and why
Checks your reasoning: and shows you where it holds up

Guidance from your own course

Check your thinking against your instructor's framework before you submit, while you can still change it.

Built from your instructor's materials: the slides, cases and readings you already have
Follows your instructor's steps: the way they set up the analysis in class
What you submit is yours: and you can defend it

NUDGE

Nudge toward clarity

A Nudge your instructor built for an assignment. You ask for the answer; Nudge asks you to recall a tradeoff and name your assumptions, then has you write the recommendation yourself.

Chat with Nudge for Market Entry

Type your answer…

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Proof

What learners said at London Business School

Generative AI executive programme, first three pilot cohorts.

Read the case study

60.8%

exercise completion

up from ~20%, 102 learners enrolled

20 min

in-class debrief

down from 45 min

12.9

messages per learner

working the problem, not asking once

“It was very intentional and took me through the concepts step by step instead of jumping to the answer. This allowed me to catch errors as I made them.”

Anonymous

MBA student · London Business School

Want Nudge in your course?

Nudge comes through your course. Send your instructor a short note about SLAN, or sign in if your course already uses it.

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