Students

You read the slides. You still can't apply the framework.

The gap isn't understanding the theory. It's knowing what to do with it when you open the assignment.
Nudge walks you through a structured reasoning path built from your course materials, so you apply the framework correctly instead of guessing.

Get access via your course How it works

WHAT CHANGES

From static slides to guided reasoning

See how a case study assignment transforms into an interactive Nudge that walks you through the analysis step by step.

the storyboardbefore · after

Before: Static assignment

case-study-brief.pdf

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Market Entry Case: TechCorp → Brazil

Wholly-owned subsidiary

Joint venture

Licensing agreement

"Recommend an entry mode and justify your choice."

Static content. No structure. No guidance.

After: Structured in SLAN

Market Entry Decision

Approved

Evaluate entry modes using control–commitment tradeoffs

Inputs: Market, risk profileOutput: RecommendationType: Tradeoff analysis

ThinkingPath: Market Entry

Guide students from assumptions to defensible recommendation

ENTRYRecall theory

Assumptions

Tradeoffs

Recommend

Nudge: Market Entry Live

What assumption are you making about TechCorp's risk appetite?

They're risk-averse. They prefer partnerships.

Type your answer...

Interactive. Guided. Actionable.

OUTCOMES

What changes when you use Nudge

Three shifts students feel when guided practice replaces passive reading.

You finally know what to do with it

“I understand the theory. I just don't know what to do with it when I open the blank page.”

Walked through the reasoning: from your course materials, not guessing
Decision points surface your assumptions: before your logic builds on them
Finish with a defensible position: and rationale, not a guess

Practice that actually builds judgment

“I kept re-reading my notes to feel ready. Nudge made me actually use the framework.”

Put you in a scenario: and ask you to reason through it, not recall
Forces you to name what you're trading off: and why
Checks your reasoning: it doesn't answer for you

Guidance you can actually trust

“I never knew if I was on the right track until I got the grade back.”

Built from your instructor's materials: not the internet
Reasoning structure reflects: how your instructor expects analysis to work
What you submit is yours: and you can defend it

NUDGE

Nudge toward clarity

A Nudge built by your instructor for an assignment: the student asks for the answer; Nudge asks them to recall a tradeoff and an assumption, then prompts them to answer themselves.

Chat with Nudge for Market Entry

Type your answer…

For educators

Want Nudge in your course?

If you're a student, the usual path is through your instructor or program. If you're an educator, request a demo to explore a pilot.

Request a demo For educators