How it works

From course material to guided decision support

Upload your course, approve the frameworks SLAN draws from it, and deploy them through Nudge: an AI coach that guides learners to decisions they can defend.

How a pilot runs Request a demo

SEE IT RUN

From a course to your learners

Six steps in the creator app: create a course, upload your materials, let Sophia draft the frameworks, approve what's right, build the assistant, and open it to your cohort.

the processreel · 02

What SLAN Produces For Experts For Learners Governance

WHAT SLAN PRODUCES

What a framework looks like

A framework is one decision, concept or method from your course, written down with its inputs, steps and the conditions it applies in, so your assistant can walk a learner through it the way you would.

anatomy of a frameworkfig · 03

Market-entry decision

Module 4 · Entry strategy

Approved

1
Basics
Which decision it covers, the kind of reasoning it uses, and whether learners have to master it.
Name
Market-entry decision
Purpose
Choose how to enter a new market: wholly owned, joint venture or licensing.
Framework Type
Decision Tree
Nature
Qualitative
Requirement
Core
2
Inputs & Outputs
What the assistant has to know about the learner's case, asked outright or picked up from the conversation, and what the learner leaves with.
- Target market - the country and segment in view
- Risk appetite - how much the firm can afford to lose
- Existing capabilities - what the firm already has on the ground
Outputs: Recommended entry mode, Rationale
3
Logic Structure
The questions you'd ask, in your order. The assistant takes the learner through them one at a time.
Does the firm need tight control of how the product is sold?
- YesCan it commit capital for three years or more?
  - YesWholly owned subsidiary
  - NoJoint venture with a local partner
- NoLicensing agreement
4
Relationships
What it builds on, what it leads to, and the course files it draws from, so a learner meets your frameworks in the order you teach them.
Builds On
Market attractiveness
Leads To
Competitive response
Alternatives
None
Files
Entry strategy slides.pdf Vietnam market case.pdf
5
Advanced
The situations it's meant for, and the ones where it doesn't hold.
When to Use: choosing how a firm enters a market it doesn't operate in yet.
Invalid When: the firm already sells there and is deciding how to grow.

Sophia drafts frameworks like this from your materials. You review, edit and approve every one.

FOR EXPERTS

The creator workflow, step by step

The same six steps as the video above, with what you'll see on each screen.

Create a course

Name it, describe it, and paste your syllabus. Your modules come straight from the syllabus.

Go-To-Market Strategy

Module 1 · Market sizing

Module 2 · Customer demand

Module 3 · Competition

Module 4 · Entry strategy

Upload your materials

Add PDFs, Markdown, text and images to each module, mark each file Required or Optional, then sync.

Entry strategy slides.pdfRequired

Vietnam market case.pdfRequired

Lecture notes.mdRequired

Sync Files

Sophia drafts the frameworks

Press Update frameworks and Sophia, SLAN's co-pilot, reads your modules and proposes frameworks: the decisions, criteria and steps you teach. Nothing changes until you review.

Reading your courseReading now

Looking through your files

Reading your modules

Checking and tidying up

3 of 4 modules read · 2 ways of deciding so far.

Approve what's right

Each framework arrives as Pending review. Edit it, decline it, or approve it. Every framework records the documents it came from.

Market-entry decisionDecision Tree

Market attractivenessEvaluation Matrix

Competitive responseCausal ChainPending review

Build the assistant

Choose Single stage for Q&A and coaching, or Multi stage for lessons and case walkthroughs. Link frameworks to each stage, preview it, then deploy.

Nudge for Go-To-Market StrategyActive

Context Gathering

Surface assumptions

Test the evidence

Make the call

Multi stage · related framework: Market-entry decision

Open it to your cohort

Create a cohort and set it to Private, Registration Code, or Public. Learners join with the code, or you add them by email.

MBA 2026 · Section BRestricted

Registration CodeGTM-7Q4K

Read the guides Request a demo

FOR LEARNERS

Guided application, not generic answers

Nudge doesn't just answer questions, it guides learners through the problem stage by stage. Here's what a learner sees when working through a guided decision.

Chat with Nudge for Strategic Decision Analysis

Type your analysis…

Start with context

The learner picks their course's assistant and describes what they're working on. Nudge starts by gathering context.

Work each stage

Decision checks and structured questions at every stage, held to the criteria you set for when a stage is done.

Reach a decision

Finish with a recommendation, plan, or checklist the learner can defend, because they built it step by step.

Proof

What happened at London Business School

Generative AI executive programme, first three pilot cohorts.

Read the case study

60.8%

exercise completion

up from ~20%, 102 learners enrolled

20 min

in-class debrief

down from 45 min

12.9

messages per learner

working the problem, not asking once

“Half the [in-class exercise] debrief used to be me answering questions they should have already worked through. Now, the conversation focuses on what is important.”

Prof. Keyvan Vakili

Strategy · London Business School

Your expertise stays yours. You keep the IP, nothing goes live without your approval, and access is scoped per course, assistant and cohort.

Governance & trust

See SLAN with your own course

We'll walk through course creation, framework extraction, assistant building and cohort access, using your materials.

Request a demo How a pilot runs